If you’re involved with any form of business online, article writing and marketing are great ways to raise awareness of your products and services and to reach a wider audience. But it’s not about just simply writing articles. Make it a point to create an interesting and detailed author bio that includes a picture as well to go with your article.
An author bio is your opportunity to provide information about yourself and what you do. It should be short and concise but interesting enough to capture the attention of your 
readers. Putting a photo of yourself beside it is one way of letting your readers know that you’re a real person.
It might sound strange but people are always interested in seeing pictures of other people and more so, a photo of the author of articles they like to read. A close up photo of yourself that is professionally taken and one capturing you smiling is most appropriate.
Posting photos can also be done on websites and blogs. Pictures make blogs more attractive hence, I strongly suggest that you include them on a regular basis. Be sure that the photo you use is related to your article or blog post.
Sourcing your photos should not proove a problem because there are various sites that provide a vast selection of photos on different subjects for free. You can check out the free photos on Google at www.images.google.com. In case you want higher quality and rare photos, you can use sites such as the iStockphoto.com that require a small monthly or yearly subscription fee.
Another way of utilizing the value of pictures is to include them in your newsletters. With pictures of yourself and other people as well as products you’re offering, you are creating an impact for the benefit of your readers . For example, a newsletter banner with a photo of yourself or your business achievements is far more attention grabbing than including just a plain one.
For people in the business of selling products and services, posting a photo of your products or office facade will give potential customers a clear idea of what you’re offering. Make sure the pictures are taken at a great angle and in a professional manner. Consider utilising a professional to get some great signature shots to use on your banners, website or blog. Doing this will add impact to your website.
By Wendy Moore, Founder, www.savvywebwomen.com
