Social media is about connecting with those you know, be they friends, colleagues or industry leaders.

On Facebook, the easiest way to connect with someone is to send a Friend Request.

However, Facebook has already capped the number of friends any one person can have to 5,000.

What this has meant is that once that 5,000 limit is reached, you were not able to friend the person you’d like to connect with.

Enter the Subscribe button.

Facebook has made it easy for users to follow someone on Facebook who is not necessarily their friend. This is done via the Subscribe button.

Through this feature, Facebook users can now choose to subscribe to a person without the need for that person to accept their friend request.

For anyone you choose to subscribe to, you can be selective regarding the posts you see from that person in your news feed. Once you have subscribed to a person’s profile (or Timeline), you also have certain options. You can decide on how many updates and the types of updates you’d like to see.

You have three options – All Updates or everything your friend posts, Most Updates or the volume of posts you normally see and Only Important updates only or the highlights only.

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By default, you are subscribed to see most updates from your friends.

In addition to posts, you can also choose the types of updates to see on your Facebook news feed. This can either be photos from a certain friend, no games or stories from other people, all types or nothing at all from another person.

When it comes to VIPs such as celebrities, politicians, journalists and athletes, you can subscribe to their pages without having to be friends with them.

How To Get The Subscribe Button On Your Profile or Timeline

On your part, you can also let other people who are currently not friends with you get updated on your posts.

You can do this by activating the Subscribe button on your profile. Then, those who subscribe will automatically get to see any posts you’ve set as public in their news feed.

It’s simple to do this.

Just go to the Subscribe Page at faceboook.com/about/subscribe and click the green Allow Subscribers button.

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Make sure, however, that you check and adjust as necessary any settings, such as the people who can comment on your posts and the notifications you get.

To check the people who subscribe to you, there’s a Subscribers tab on your profile that lets you find out who they are.

Another benefit with the subscribe button is you can access it even from your smartphone.

How to Unsubscribe from a Person on Facebook

On the other hand, you can always unsubscribe if you no longer want updates from a certain person.

Just go to the Subscribed button below the cover photo and click Unsubscribe at the bottom part of the dropdown menu that appears.

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Do you subscribe to the updates of any colleagues on Facebook?  Have you found this feature handy? Leave a comment below.

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By Wendy Moore
Copyright 2012 Savvy Web Women Pty Ltd

WANT TO USE THIS ARTICLE?

You can as long as you include the following (links must be active):

Wendy Moore is the founder of www.savvywebwomen.com and creator of the Savvy List Building Blog – the information packed resource that shows business owners and entrepreneurs how to get in front of an audience that wants to buy what they are selling. To receive your FREE Special Report and weekly how-to articles to expand your online List Building toolkit, visit www.wendymoore.net.

On Facebook, it is possible to organize the people you’ve connected with through the Lists feature.

This not only helps in filtering the posts you see on your news feed, you can choose specific lists for sharing updates with specific people only.

Facebook lists have three main categories:  close friends, acquaintances and restricted.  Plus, you can add your own.

The close friends category is ideal for your best friends or those of whom you want to get updated about more often. Including them in this list will allow you to be notified every time they post on Facebook.

The acquaintances list can include friends or colleagues that you don’t necessarily want to keep in touch with that often. You have an option not to include them when posting a status update by selecting friends except acquaintances in the audience selector section.

The restricted list is meant for people you really don’t want to share updates with. Those included in this list won’t be able to see your posts except only when you tag them in your update.

In addition to the above pre-defined Facebook lists, you can create new lists and add your existing friends to a specific list.

If you want to do so, the steps are easy.

How to Add a Friend to a List on Facebook

First, go to each friend’s profile page or Timeline.

Hover your mouse over the Friends button to show the lists available. Then click on the appropriate list you’d like to add your friend to and they’ll automatically be added to that list.

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How to Edit a List on Facebook

If you want to edit your lists, it is also fast and easy to do.

Just click on Home on the top right hand of your Timeline or profile and find Lists in the bottom left column.

If the list you are looking to edit is not shown, click the More button to display all your lists.

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Below the Lists section are the specific list categories.  As an example, you may want to add people to the Close Friends List.

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Click on the list you wish to modify.  In this example, click Close Friends and you will be brought to a new page.

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There are a couple of ways to manage adding friends to a list.

1.  Use the Manage List button in the top right hand corner.

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You can then Add/Remove friends or choose update types.

For Add/Remove friends, Facebook will show you a box with a list of your friends.  Click on the names that you wish to add or remove.  Then click Done.

For Update Types, click the link and the following will load:

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Via this button, you will be able to modify and filter the types of updates you receive for your friends in a given list.  For example, you may choose to create a list and choose to only show photos from the friends on that list.

Just tick and untick the update you wish to show.

2.  Use the Add Friends to this list box

In the right corner, there’s a box with a plus sign where you can type in the name of a person you’d like to include in the list.  It sits below the heading On this list.

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You can click into the box and start typing a name.  Facebook will refine the names it shows based on the letters you type.  Find your friend, click their name and hit Enter.

Below the Add Friends box, Facebook may also show List suggestions with names of people you might want to add. Beside each name is an Add button that you can click to include that person in your Close Friends list.

You can repeat the above steps for any list you’d like to a create or modify.

Creating and managing lists on Facebook is a great way to make sure that you catch what your friends are sharing.  As you connect with more and more people on Facebook, sometimes an update can get lost in the shuffle.

Adding someone to a list is an easy way to see what they have been up to.

Do you use lists on Facebook?  How do you like to categorise your friends?

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By Wendy Moore
Copyright 2012 Savvy Web Women Pty Ltd

WANT TO USE THIS ARTICLE?

You can as long as you include the following (links must be active):

Wendy Moore is the founder of www.savvywebwomen.com and creator of the Savvy List Building Blog – the information packed resource that shows business owners and entrepreneurs how to get in front of an audience that wants to buy what they are selling. To receive your FREE Special Report and weekly how-to articles to expand your online List Building toolkit, visit www.wendymoore.net.

With the rollout of the Facebook Timeline underway, one of the benefits that Timeline provides is it’s easier to update your profile than ever before.

In just a few clicks, you can add events, messages and photos to create your life story.

One of the major changes with the Timeline, is the ability to Feature a Post on your Timeline Wall.

How to Feature a Post on Your Timeline

This can be done in one of two ways – via the wall itself or via your Activity Log.

To Feature a Post Via your Timeline Wall

Go to your Timeline wall and find the post that you would like to feature.

Hover your mouse over the top right hand corner of the post and two icons will appear:  Feature and Edit/Remove.  Choose the STAR, which is Feature.

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Facebook will then change the size of your post so that it now spreads across both sides of your Timeline.

To Un-feature your post, just click the same button again, to Minimise on Timeline.

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To Feature a Post Via your Timeline Activity Log

Go to the Activity Log on your Timeline. You can reference our previous blog article on navigating your Time Line Activity Log here.

You will find your Activity Log below your cover photo just beside Update Info.

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Click on Activity Log and a new page will display showing your past activities on Facebook.

Here you will see photos you’ve liked and you were tagged in, people you’ve connected with, your comments and past status updates.

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Take note that it is only you who can see your own activity log. This great tool lets you manage everything you’ve shared on Facebook right from the time you started using it.

To find a previous post, even from a few months or years back that you’d like to feature, just click on the month or year that you see in the top right column.

Once you’ve selected the post to feature, click on the circle on the rightmost part of your post to show it on your Timeline.

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To Un-Feature a post via your Activity Log, find the post and click the STAR in the top right hand corner to reveal the menu options.

Select “Allowed on timeline” to revert the post back to a regular post, not a featured post.

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Those are the simple steps to take to Feature a post on your Facebook Timeline.  Does a Featured Post catch your eye?  Have you used this facility yet?

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By Wendy Moore

Copyright 2012 Savvy Web Women Pty Ltd

WANT TO USE THIS ARTICLE?

You can as long as you include the following (links must be active):

Wendy Moore is the founder of www.savvywebwomen.com and creator of the Savvy List Building Blog – the information packed resource that shows business owners and entrepreneurs how to get in front of an audience that wants to buy what they are selling. To receive your FREE Special Report and weekly how-to articles to expand your online List Building toolkit, visit www.wendymoore.net.

Google+ continues to attract people at a rapid rate, less than a year after its official launch.

In fact, Google+ was the fastest social network to reach 10 million users at just 16 days (Twitter took 780 days and Facebook took 852 days).

Bloomberg reports that the latest social networking site now has 62 million members and is attracting 625,000 people every day.

By the end of 2012, analysts predict membership to top 400 million.

Not on Google+ yet? Maybe it’s time to join!  Remember to add me to your Circles here.

Signing up is easy, particularly if you already have a Google account.  Once a member, you have a lot of things to enjoy on this new social media site.

So what are the core features of Google+ and what do they achieve?

Profile

Your Google+ Profile is where you can tell everyone about YOU.

It’s important to populate this section with information about you, your websites, any links to other social media profiles you are on, plus more.

What you share here is the best way to represent you and your business across the entire suite of Google products, not just Google+

Circles

With Google+ you can create personalized groups of people called Circles.  You can learn more about Circles in our previous blog post here

Each circle can be categorized: friends, business associates, family or colleagues or whatever you choose.

In short, what you share with a certain circle will not be known by the people in your other circles unlike on Facebook and Twitter.

As such, you can enjoy a private conversation just between those in a particular circle.

In addition, only you know who you’ve put into specific circles.  Those in your circles do not see the circle you’ve added them to.

Streamlined Sharing

You may have noticed that when you’re logged into any Google account, now there is always the Google+ icon on the top of the navigation bar or, in the case of Gmail, in the drop down menu when you click your profile name.

This is a user-friendly feature that allows you to keep track of your Google+ newsfeed or notifications without having to log into the main site.

Through this integration, you can easily view the conversations going on, add your comments or simply just get updated on the latest news.

Hangouts

Hangouts is a feature that lets users engage in a video chat.

Rather than being limited to one-on-one, Google+ enables a multi-person conversation through the use of video.

Regardless of their location, users can drop by and chat with any member of his or her circles who is hanging out.

This Google+ video calling service can be used whether you’re on Gmail, Orkut or iGoogle.

It is also compatible with Windows, Mac and Linux.

To use it, you have to download the Google voice and video plugin which can be easily installed.

To start a conversation, you need to invite people from your specific circles.

A Hangout could easily be integrated as a tool to use for any membership or mentoring program you may run, as you can add members to a circle then invite them to hangout with you.

Just keep the circle membership exclusive to your program attendees and they can join and Hangout with you on Google+ for a video chat at times convenient to you.

Sparks

Google+ Sparks is a really cool way to create your own newsfeed, based on a topic of interest to you.

In effect, this allows you to aggregate the news stories you wish to read right within your Google+ profile.

Think of it as a customised newsfeed.

If you find anything of interest, you can +1 it or Share it with your circles.

To find out more about Google+ Sparks, refer to our recent blog post here.

How have you found using Google+? What do you love about it and what should Google change?

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By Wendy Moore
Copyright 2012 Savvy Web Women Pty Ltd

WANT TO USE THIS ARTICLE?

You can as long as you include the following (links must be active):

Wendy Moore is the founder of www.savvywebwomen.com and creator of the Savvy List Building Blog – the information packed resource that shows business owners and entrepreneurs how to get in front of an audience that wants to buy what they are selling. To receive your FREE Special Report and how-to articles to expand your online List Building toolkit, visit www.wendymoore.net.

Facebook Fan pages are all the rage and a great way for business owners to tap into their ideal target market, connect with them whilst also providing an opportunity to promote their business.

A Facebook Fan page (also known as a Facebook Business Page) is YOUR forum, as a business owner, to share product updates, more detail about the services you offer and also to share great tips and strategies in your niche, that showcase you as an expert at what you do.

Ideally, you leave your settings open on your Facebook Fan Page to allow interaction with those that Like your page.  This fosters engagement with your fans, who can post questions and comments.

Unfortunately Facebook Fan pages are also a magnet for spammers.  If a person has liked your page, it means that they can also post spam content on your wall.

As a business owner, your page is an extension of your brand.  When spammers post rubbish on your wall, you need to act quickly to remove it and ban the person who posted it from being able to post again.  No one wants to visit a page and see that spammers have attacked the wall and the owner of the page has done nothing to remove it.

Here’s What to Do

First, choose the post you wish to delete.

Hover your mouse over the right of the post and a grey X will appear.  Click on the X.  A box with four options will appear:

• remove post
• remove post and ban user
• hide post
• report as abuse

If you click Remove Post, Facebook will ask you to confirm your action. A Delete Post box will show again asking if you are sure you wish to delete the post. If you’re ready to delete, just click on the Remove Post button.

If you click Remove Post and Ban User, a confirmation box will also appear.

After you’ve confirmed the delete action, the offending post will automatically have been removed from your wall.

You may also want to hide the message by clicking Hide Post. Doing this will immediately remove the post without any confirmation notice and will mark it as spam.

Helping Facebook to Report Abuse

If you choose, there is another option available is to report the person who posted the unwanted message on your Facebook page’s wall. If you click the Report as Abuse option, a box will open giving you five choices on how you describe the message.

The options are:

• Spam or scam
• Contains hate speech or attacks on individual
• Violence or harmful behavior
• Sexually explicit content
• Permanently ban this person from this Facebook page and remove all content they have posted.

After choosing one, simply click the Submit button and the message will automatically be submitted to the Facebook administrators.

Why You Need to Police Your Page

It is important to stay diligent and keep your Facebook Fan page wall clean.

Nothing looks worse than visiting a Facebook Business Page and seeing that the spammers are running amok in there, randomly posting, and the owner of the page is not even aware or has taken no action to remove the spam material or to block the spammers.

It looks unprofessional and shows that the owner of the page is probably not visiting or posting regularly themselves.  As a visitor, would you hang around on such a page?  Most likely not.

If you have gone to the effort and investment of setting up a Facebook Fan page, keep the “Liker” experience positive and be diligent to remove unwanted spam posts.

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Note: this post was originally published in May 2011.

By Wendy Moore
Copyright 2012 Savvy Web Women Pty Ltd

WANT TO USE THIS ARTICLE?

You can as long as you include the following (links must be active):

Wendy Moore is the founder of www.savvywebwomen.com and creator of the Savvy List Building Blog – the information packed resource that shows business owners and entrepreneurs how to get in front of an audience that wants to buy what they are selling. To receive your FREE Special Report and weekly how-to articles to expand your online List Building toolkit, visit www.wendymoore.net.

Facebook has made a dramatic change to its profile page recently with the introduction of Timeline.

The Timeline is designed to be a scrap book of sorts.

Through the Timeline, you can now share your life story and photos from any point in your life, from the time you were a baby right up until you became an adult, started your career, got married and had a family.

The Facebook Timeline allows users to post their life events more easily now when compared to how things appeared on the old personal profile.

Previously, manual entry of the details was required. With the Life Event section in place, it is a lot faster to add your stories and photos in just a few clicks.

How to Add a Life Event on Your Facebook Timeline

To share past stories, just go to Life Event, located below your Profile picture on your Timline.

You’ll also notice that the option to add a Life Event will appear in the top right hand of your status toolbar when you scroll down past your cover photo.  A menu will pop down.  Here, it is situated beside Place.

When you click on Life Event, a drop down menu will appear with five main categories – Work & Education, Family & Relationships, Home & Living, Health & Wellness as well as Travel & Experiences.

Each category has sub-categories to make it more specific when you’re sharing your life stories.

For every sub category, there’s a basic template that you need to fill out with information such as the type of event (this one may vary though), location, date, the person or people you’re with and your story.

In addition, there’s a section where you can upload your images related to your Life event.

You have two options when uploading photos. You can either choose from your existing album or upload a new one from your computer or other sources.

When you’re done providing the information and uploading your images, just click save and immediately, your Life Events will be updated.

How to Add a Unique Life Event

If you want to add a unique event, you can do so by choosing the Other Life Event option from the sub category menu.

A new pop up box will display which you then need to fill in with your desired information.

Once done, just click the Save button.

With the Facebook Timeline, you can be more creative in sharing the milestones in your life.

It’s like a digital scrapbook you can use for online sharing with friends, family and colleagues.

How do you like the new Timeline?  Do you prefer it to the old profile? Leave a comment below with your thoughts.

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By Wendy Moore
Copyright 2012 Savvy Web Women Pty Ltd

WANT TO USE THIS ARTICLE?

You can as long as you include the following (links must be active):

Wendy Moore is the founder of www.savvywebwomen.com and creator of the Savvy List Building Blog – the information packed resource that shows business owners and entrepreneurs how to get in front of an audience that wants to buy what they are selling. To receive your FREE Special Report and weekly how-to articles to expand your online List Building toolkit, visit www.wendymoore.net.

One of the really cool features of Google+ is called Sparks.

What is Google+ Sparks?

Google+ Sparks allows you to create your own newsfeed, within your Google+ profile, based on topics of interest to you.

In effect, this allows you to aggregate the news stories you wish to read right within your Google+ profile.  Think of it as a customised newsfeed.

If you find anything of interest, you can +1 it or Share it with your circles.

Where did Google Plus Sparks Go?

When Google+ was first rolled out in 2011, it used to have a Sparks menu item immediately above your Chat balloon.  Each of your Sparks newsfeeds was then listed.

This changed at somepoint and now, until you create your first Spark you will not see any of your Sparks newsfeeds (and it really can be quite confusing trying to find what to do).

How To Create A Google+ Sparks

In order to create a Google+ Sparks, first you need to do a Google+ search.

Go to the Home page Stream on your Google+ account.

Here, you need to do a search on Google+ for the information you’d like to receive.

I’ve chosen to search for social media news.

Once the search returns results for you, find the menu item called Everything and click the triangle next to it.

One of the options you’ll see here is called Sparks. Select Sparks.

A list of news items matching your search criteria will be shown.

Next, you need to save your search by clicking the Save this search button.

Your Sparks will now appear on the left hand side of your Home feed, under What’s hot.

Viola! You’ve now created a Sparks.

Now each time you click on your saved Sparks you’ll get the latest news on your favourite topic.

How to Use Google+ Sparks

To browse the latest stories in one of your existing Google+ Sparks, just click the name of the search you have saved (that will be sitting under the What’s hot menu item) and your search will load.

How have you found Google+ Sparks?  Will it change the way that you search and read information?

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By Wendy Moore
Copyright 2012 Savvy Web Women Pty Ltd

WANT TO USE THIS ARTICLE?

You can as long as you include the following (links must be active):

Wendy Moore is the founder of www.savvywebwomen.com and creator of the Savvy List Building Blog – the information packed resource that shows business owners and entrepreneurs how to get in front of an audience that wants to buy what they are selling. To receive your FREE Special Report and weekly how-to articles to expand your online List Building toolkit, visit www.wendymoore.net.

With the start of 2012, it’s a fabulous time to do what I like to call a “social media audit”.

So what’s that?

A social media audit is your opportunity to have a look at the message you are conveying on your social media profiles.

We’re talking about your profiles on Facebook, Twitter, Google+, Youtube, LinkedIn plus any others you frequent – all of them.

Don’t forget about any business pages you may have created.  Facebook, Google+ and LinkedIn all offer this option.

What is the message you are conveying and is it consistent with where you are heading in 2012?

I can guarantee for many of you reading this article, where you started with your business goals and direction at the beginning of 2011 is vastly different to where you are now and what you are looking to achieve in 2012.

So, take a moment and ask yourself the following:

1. Is your message consistent across ALL your social media platforms?  If it is not, you’ll confuse your target audience as your message will be “fuzzy”.

2. Does your message match where you are today and where you are heading in 2012?

3. Are your current products and services correctly reflected on your social media profiles.  In business, we tend to evolve in what we offer our customers and clients.  Have you updated your profiles to reflect this?

4. Are the website URLS you have included on your social media profiles still current?

5. Is your branding and are your photos current?  Do they reflect your direction for 2012 and are they an accurate picture of you and your business?

Follow the five simple steps above and you’ll ensure that the message you are conveying on social media is exactly what you wish people to hear.

Have I missed any key steps you like to check on your social media profiles? Leave a comment below.

By Wendy Moore
Copyright 2012 Savvy Web Women Pty Ltd

WANT TO USE THIS ARTICLE?

You can as long as you include the following (links must be active):

Wendy Moore is the founder of www.savvywebwomen.com and creator of the Savvy List Building Blog – the information packed resource that shows business owners and entrepreneurs how to get in front of an audience that wants to buy what they are selling. To receive your FREE Special Report and weekly how-to articles to expand your online List Building toolkit, visit www.wendymoore.net.

Google Plus, the latest social networking site to hit the web, has been attracting a lot people in recent months – over 62 million users and growing, fast.

According to a recent post on Mashable, Google+ had it’s strongest month ever in December 2011, more than doubled it’s traffic in just one month and, according to one analyst, is on track to reach 400 million users by the end of 2012.

Time to take note of Google+!

Although many Google+ members have accounts on other social media sites, Google+ offers them the option to connect on a more personal level.

One of the great benefits provided by the site is the privacy that can be enjoyed by users.

With the ability to create subgroups among the people you’re connected with (via the Circles functionality), you can keep certain things private within a circle when you share.

Therefore, you do not have to let all of your connections know about your post as is the case with most of the other social media sites.

Facebook allows custom sharing, but a few more steps are involved to set up a Facebook list versus the simple drag and drop of a circle on Google+.

How to Tag a Person in your Google+ Post

If you want to include people in your Google+ post, perhaps to mention them as an author of a link you’d like to share, you can freely do so just by using the plus symbol (the + on your keyboard).

If you’d like to mention friends in your circle on your post, all you have to do is type the plus symbol (+) and then start typing the name of the person.

Google+ will then suggest people in your circles to choose.

It’s similar to what you do on Facebook (see our previous post on using the @ symbol in Facebook here) and Twitter only that instead of the @ symbol, you use the + sign.

So when you’re sharing what’s new on Google+, type + followed by the name of the person.

Immediately, an autofill box will show with a list of possible names you might be looking for.

Mentioning only one person in your post will show your message on the stream of that particular individual only and no one else.

However, you can also share your post with the other people in your circles through the share button.

Take note, however, that adding the plus symbol before the name may not always work.  If this is the case for you, simply delete the letters or the name back past the plus sign and then type again.

Cleverly, you can also use the @ symbol to add a person to your post (just like on Facebook).  Smart marketing by Google+ to tap into what people are already used to using to tag a person on other social networking sites.

Mentioning more than one person on your status post is also possible. Again, you just have to type the plus sign before your friend’s name to link your post to their profile.

But do remember that when you’ve already shared your post on Google+, you can no longer mention a friend’s name when you edit it.

It’s only when you’re creating a new post that you can include the names of friends that will link to their profiles using the plus sign.

Have you used the Google+ tagging function yet? How’d you find it? Leave a comment below.

By Wendy Moore
Copyright 2012 Savvy Web Women Pty Ltd

WANT TO USE THIS ARTICLE?

You can as long as you include the following (links must be active):

Wendy Moore is the founder of www.savvywebwomen.com and creator of the Savvy List Building Blog – the information packed resource that shows business owners and entrepreneurs how to get in front of an audience that wants to buy what they are selling. To receive your FREE Special Report and weekly how-to articles to expand your online List Building toolkit, visit www.wendymoore.net.

Google has recently introduced its Author Stats in Webmaster Tools to show authors how often their content is showing up on Google search results pages.

This new tool allows authors to look at the statistics about their content in Google Webmaster Tools.

Specifically, you will be able to obtain data on the number of impressions and clicks on your website content in Google.

To ensure that your content shows up in the search results, associate your profile with your content.

You can do this by following two steps.

First, add your name to your articles and second, link your content to your Google Profile and vice versa.  Both steps are part of what you need to do for Authorship Markup.

How to find your Author Stats Information

You can find the author stats information by logging into webmasters at google.com/webmasters. Use your Google + log in details.

The author stats can be found on the left hand panel below the Labs section.

Click on Labs to show the Author Stats section.

Once you’re on the Author Stats page, you will see data on the number of impressions and clicks on all your articles.

A graph is also shown based on your stats.

Should you have issues using the tool, you may contact Google by sending an email to authorship-pilot@google.com.

Google has also promoted in its search results other articles by authors utilising authorship markup.

A “more by” link is shown in the search results to give users an option to find out more information about the author and other articles they have written.

Earlier this year, Google introduced authorship markup.

This links authors to their content enabling users to easily find their favorite authors and their articles on various sites on the internet.

By Wendy Moore
Copyright 2011 Savvy Web Women Pty Ltd

WANT TO USE THIS ARTICLE?

You can as long as you include the following (links must be active):

Wendy Moore is the founder of www.savvywebwomen.com and creator of the Savvy List Building Blog – the information packed resource that shows business owners and entrepreneurs how to get in front of an audience that wants to buy what they are selling. To receive your FREE Special Report and weekly how-to articles to expand your online List Building toolkit, visit www.wendymoore.net.